Day 01 · v1
Enquiry submittedThank you for your enquiry
The founders hero — “Built by visionaries” — with the five stages as a plain numbered list. One image, no captions. The quieter of the two.
Enquiry
sequence
A sequence that carries an enquiry from the moment the form is submitted through to a soft close at thirty days. Each panel below is the live email file, rendered at the true 600 px width an inbox gives it. Scroll sideways to compare.
01 / 5 · Scroll right for the full sequence
Day 01 · v2
Enquiry submittedThank you for your enquiry
Same copy, architecture hero. Mega label, captioned plates, stages set as a drawing schedule. This is the treatment Days 03–30 follow.
Day 03
Two days afterWhy Imperium Group
Three reasons: one team start to finish, supervision of our own drawings, founders close to the work. Ends on selected work.
Day 07
Four days afterHow is the project sitting with you?
Short, image-free, no buttons. Works whether or not a consultation has happened. The only action is a reply.
Day 30
No CRM replyThe file stays open
Soft close. Attributes the silence to timing, asks for nothing, and leaves the project book on an outline button.
No enquiry goes cold
Day 01 lands the moment the form is submitted, so Imperium is the first studio to reply and the enquiry never sits unanswered. It sets the expectation — a considered response within two working days — and buys the time to give one.
Won while they compare
Most enquiries are shortlisting two or three studios. Day 03 answers the question they are actually asking — one team from first sketch to final inspection, supervising its own drawings — while the decision is still open.
Recovers the quiet ones
Enquiries rarely say no; they go silent. Day 07 asks for nothing but a reply, and Day 30 reopens the file without pressure — turning leads that would have been written off into conversations that restart months later.